Jim Watson
Founder & CEO


Jim is the Founder and CEO of HIP Brand Development, Inc., exclusive makers of Colorado Sun ‘Shine.®  He co-founded his first private equity investment firm, Entrepreneur Investments LLC (EI), in 1995 and was its Managing Member until 2002.  From 1995 through 2002, EI participated in/syndicated more than $20 million in private placement and debt financing to over 30 different start-up/development stage companies.  EI had offices in Denver, Colorado, Rancho Bernardo, California, and briefly operated a satellite office in Monterey, California.

In 2002, he founded a beverage marketing company, DC Marketing of Colorado, LLC which helped launch two separate non-alcoholic beverage brands.  During that time, he was also the Managing Member of The 4 Horsemen, LLC a Denver, Colorado based private equity and consulting firm that specialized in the unique needs of start-up/development stage companies. From 2001 through 2006, this company oversaw around 20 equity and/or debt transactions totaling over $11 million dollars.   

Jim graduated from the University of Tennessee Chattanooga in 1985 with a BS in Political Science.  He was a four year Letterman in football, and a Captain on their 1984 Championship team.

                                  I’m in the middle! 

                                  I’m in the middle! 

Kevin Tullar  
Brand Manager

Kevin has over 25 years experience in small business across multiple industries.  He is well versed in the nuances of start-ups and has been with the Company since its inception. Kevin graduated from Johnson and Wales University in 1992 and has lived in Colorado since then. He was also recently the star in an interview on 4corners TV; see the clip here.



Brian Norton

Brian brings over 23 years of experience working with small to medium sized businesses across numerous industries throughout the United States & Canada.  Brian has extensive experience with facilitating mergers and acquisitions, tender offers, financial restructurings, asset sales, full or partial divestitures, corporate reorganizations, business combination transactions and other types of related financial transactions.  Brian's focus is to structure and present business opportunities, corporate capitalization, evaluate potential M&A transactions and determine exit strategies.  He has earned a Bachelor of Science in Finance, an MBA, and currently holds FINRA Licenses 7, 63, 65, 79, as well as a CBI (Certified Business Intermediary) designation.

W. Phillip Marcum
Strategic Advisor/Investor  

PHOTO COMING SOON!                                                                                                                  

In his almost (40) years in the energy industry, Mr. Marcum has held many ‘C’ Level positions as both an Operating Officer, as well as his many elected Board seats.  His experience in the field of Investment Banking includes some (60) acquisitions (ranging in size from less than $5M to over $300M), and total transactions in excess of $2.0 Billion for both debt and equity instruments.  His respect within the Investment Banking Community is well known and his contacts will prove valuable to the Company as we move forward.